WHAT IS HOME STAGING?
Home staging
(British
English: House doctoring) is the act of preparing
a private residence prior to going up for sale in the real
estate marketplace. The goal of staging is to sell a home
quickly, and for the most money possible by attracting the
attention of potential buyers. Staging focuses on improving
a property to make it appeal to the largest amount of buyers
by transforming it into a welcoming, appealing, and
attractive product for sale. Staging often raises the value
of a property by way of reducing the home's flaws,
depersonalizing, decluttering, cleaning, improving condition
items, and landscaping. For vacant homes, rental furniture
is used to create a living space the buyer could "see"
themselves in. Properly executed staging leads the eye to
attractive features while minimizing flaws.
Since the 1970s, real estate professionals have used Staging
as a marketing tool in the US and Canada. Not until the
1990s did staging became a separate endeavor adopted by
professional designers and decorators and home based
entrepreneurs. More recently, the trend of do-it-yourself
home staging has become widely popular, as many books have
been published on the subject. Staging is viewed by some as
a necessary step taken prior to selling a home, and many
real estate professionals and home sellers alike hire a
professional Home Stager to stage their homes prior to sale.
Statistics show that it makes a dramatic difference on the
amount of days a property is on the market and how much it
sells for.*
Some
Realtors and home sellers will say that they have already
“staged” their homes only to find that they will be lowering
their price within the month. There is a vast difference
between a home that was simply de-cluttered and cleaned and
one that was professionally staged! Creating that “feel at
home” look is not easy without the help of someone who does
this everyday for a living. The Price of Staging is Less
than the Amount of your First Price Reductions.
For many
home sellers and Real Estate Agents, the fundamentals of
"professional home staging" is being increasingly recognized
and used to effectively package and sell a home in today’s
marketplace. Many successful Realtors already have a full
time professional stager on staff or have partnered with a
Professional Home Stager in order to sell their homes faster
and for more money.
At CT
Realty Staging, home staging and redesign is all we do, so
we can focus on giving our clients the best quality home
staging services available. By inviting us into your home
prior to listing, you’d be amazed what wonderful changes we
can make. Having quality photographs and listing videos to
share with your agent catches the buyer’s attention. Did you
know that 80% of potential buyers use the internet before
ever venturing out to see homes?
From
Wikipedia, free encyclopedia
Notice
– The term “Staging” is NOT a federally registered trademark
and is commonly used in the industry to describe the
practice of preparing homes for sale.
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